Blog Archives - Taranis

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Focusing on advisor and growers, stay up-to-date on advice, trends, and tools to move the acre forward.

Sowing Success: 5 Practical Tips for Ag Retail Branding

Branding. It’s more than a logo. Your company’s brand ultimately represents an experience; every interaction a person has with your brand is an experience: good, bad, or indifferent. From the way the chosen color palette is perceived and the emotions it evokes to the phone call that ends with what we all hope is a friendly and knowledgeable voice on the other end of the line, it all matters.

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Bridging the Gap: The Top 5 Ways Farmers Can Provide Transparency with Absentee Landowners

Starting a new lease off on the right foot is beneficial for both the landowner and farmer and can be achieved by aligning goals and establishing a transparent relationship built on honesty and trust.

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group viewing insights on laptop

A Game Changer for Retail Agronomy

Discover the insights from southwest Wisconsin’s Premier Cooperative’s Sales Agronomist, Phil Thony, as he discusses the transformative impact of AI-driven insights in agriculture. Gain valuable perspectives on the shift towards digital scouting and the game-changing potential of Taranis in field management. Explore the prospects and challenges of adopting new technologies in farming for enhanced crop intelligence and customer service.

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AI + Drones = Scalable Scouting + Profitability

With an eye in the sky so powerful defoliation can be matched to the insect that caused it, Taranis’ AI-powered crop intelligence doesn’t just deliver data—the tool delivers insights, information, and, ultimately, action plans. Taranis’ value propositions have been nearly limitless, with operations finding ROI in having insights at their fingertips for accelerated decision-making. 

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Crop Scouting vs. Crop Intelligence: ROI

“The difference between crop scouting and crop intelligence can be related to having a basket of berries or having a baked berry pie, sliced and ready-to-eat on a plate in front of you,” says Mark Bradke, Iowa-based Taranis Regional Account Manager. “I would rather have the pie.” 

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Conservation Pays: Maximizing Profitability Potential for Growers Through Conservation Practices

A new strategic partnership between Taranis and Steward Link is easing the burden of program application and validating implemented conservation practices —unlocking significant revenue potential for growers.

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Spring

The Cost of Uneven Emergence

For Central Valley Ag’s (CVA)Trevor Cox and his team, those weeks through April and into the first half of May are where the rubber meets the road. Those weeks see the recommendations that led to on-farm decisions become reality. Those weeks launch #Grow24.

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Taranis Changes the Weed Management Game Post-Dicamba Bans

In early February, a federal court determined that the U.S. Environmental Protection Agency (EPA) had unlawfully approved dicamba for use over the top of emerged soybean and cotton crops bred to withstand the herbicide with the exception of the “existing stocks order,” allowing farmers planning to use dicamba products for 2024 to receive and use them during the upcoming growing season.

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