Blog Archives - Taranis

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Focusing on advisor and growers, stay up-to-date on advice, trends, and tools to move the acre forward.

Sowing Success: 5 Practical Tips for Ag Retail Branding

Branding. It’s more than a logo. Your company’s brand ultimately represents an experience; every interaction a person has with your brand is an experience: good, bad, or indifferent. From the way the chosen color palette is perceived and the emotions it evokes to the phone call that ends with what we all hope is a friendly and knowledgeable voice on the other end of the line, it all matters.

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Bridging the Gap: The Top 5 Ways Farmers Can Provide Transparency with Absentee Landowners

Starting a new lease off on the right foot is beneficial for both the landowner and farmer and can be achieved by aligning goals and establishing a transparent relationship built on honesty and trust.

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Take Five with the Taranis Team: Bryan McMurtrie

Get to know a little more about our own Bryan McMurtrie in this week’s Take 5 spotlight. Bryan shares what his “ah-ha” moment was that helped him take the step from ag retail to Taranis and how he sees Taranis changing the lives of countless retail agronomists.

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grain market today

Commodity Prices Low? Technology Shouldn’t be the First to Go—Here’s Why.

Cutting your technology spend when commodity prices are low may be a nail in the coffin for your crop’s yield potential and a forfeiture of the opportunity to save input costs with dialed-in, precise application.

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Take Five with the Taranis Team: Tim Pearson

In this get-to-know-the-team series, we’re sitting down with our Taranis team to learn more about what makes them tick. From their background to their thoughts on the future of ag, we’re sharing a weekly 5-minute snippet. First up, get to know our 27th employee, Tim Pearson.

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group viewing insights on laptop

A Game Changer for Retail Agronomy

Discover the insights from southwest Wisconsin’s Premier Cooperative’s Sales Agronomist, Phil Thony, as he discusses the transformative impact of AI-driven insights in agriculture. Gain valuable perspectives on the shift towards digital scouting and the game-changing potential of Taranis in field management. Explore the prospects and challenges of adopting new technologies in farming for enhanced crop intelligence and customer service.

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AI + Drones = Scalable Scouting + Profitability

With an eye in the sky so powerful defoliation can be matched to the insect that caused it, Taranis’ AI-powered crop intelligence doesn’t just deliver data—the tool delivers insights, information, and, ultimately, action plans. Taranis’ value propositions have been nearly limitless, with operations finding ROI in having insights at their fingertips for accelerated decision-making. 

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Crop Scouting vs. Crop Intelligence: ROI

“The difference between crop scouting and crop intelligence can be related to having a basket of berries or having a baked berry pie, sliced and ready-to-eat on a plate in front of you,” says Mark Bradke, Iowa-based Taranis Regional Account Manager. “I would rather have the pie.” 

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