Turning Time into Value: How Taranis Drives Efficiency and ROI for Retailers and Agronomists

What could your agronomy team accomplish if they could validate that every acre looked good — or pinpoint issues — before finishing their morning cup of coffee?

How many more conversations could you have with growers if you weren’t spending 30 hours a week walking fields and logging miles? What value could you create if you had the time and visibility to act faster, with confidence, across your acres?

That’s the promise of efficiency with Taranis: freeing capacity and equipping agronomists to spend more time on high-value, revenue-building work.

The Ease of ROI

In ag retail, every hour — and every mile — matters. Retailers and agronomists juggle packed schedules, tight margins, and high expectations from growers who need timely, trusted advice. That’s why we’re launching a new blog series, “The Ease of ROI,” exploring how Taranis helps retailers unlock measurable return.

We’re starting with the foundation of it all: efficiency — and how it empowers agronomists to add more value with every visit.

Turning Time into Capacity

Instead of chasing problems acre by acre, agronomists using Taranis see 100% of the field at once — not the 5% a person can walk on foot. They know, almost in real time, where everything stands across all enrolled acres.

That visibility saves about 20 hours per week during the scouting season, giving agronomists space to focus on higher-value work — from additional grower visits and agronomic planning to conservation support and product strategy.

Consider this: an agronomist might spend 30 hours per week walking fields during a 20-week scouting season. With Taranis, those same fields can be ground-truthed in just 10 hours per week, freeing up 20 hours each week. Over the season, that’s 400 hours of capacity — enough for 400 additional grower touchpoints. At an average of $100 in margin value per visit, that’s $40,000 in potential margin impact per agronomist.

By turning time saved into purposeful grower conversations, Taranis transforms efficiency into measurable ROI.

Beyond Donuts: Delivering Meaningful Visits

Tim Pearson, Taranis Regional Account Manager with more than 30 years’ ag retail management experience, puts it simply:

“Someone once told me that every time an agronomist drives up a grower’s driveway, it costs $500. Taranis turns that visit into a valuable one — not just bringing donuts, but bringing real information about the farm.”

That insight captures what efficiency is really about. Time saved isn’t just a statistic; it’s an opportunity to deliver actionable intelligence that helps protect yield, optimize inputs, and strengthen relationships.

Hard Savings Meet Growth Potential

Efficiency also delivers direct cost savings. By reducing scouting trips, agronomists save 4,000 miles per season, or about $2,680 in fuel and maintenance costs per agronomist

For a five-person team, that’s over $13,000 saved.

But the real opportunity lies in how those hours and dollars are reinvested. Agronomists can focus on the work that moves the needle: strengthening relationships, influencing crop decisions, and uncovering opportunities that drive revenue for both growers and retailers. Efficiency isn’t the end goal — it’s the engine that powers growth and deeper relationships.

Efficiency with Purpose

The real ROI isn’t just efficiency on a spreadsheet — it’s the ability to elevate every acre, every grower, and every conversation. When ag retailers and co-ops can give their teams back time and visibility, they don’t just protect their own margins; they help put more money back in their growers’ pockets.