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In agriculture, it’s almost second nature to make a call—or show up—when something goes wrong. Yellowing leaves. Low emergence. Pests chewing through margins. When problems strike, agronomists and advisors are expected to be boots-on-the-ground, ready to diagnose and recommend solutions. But what if some of the most valuable visits happen when everything is going right?
At Taranis, we believe validation matters just as much as troubleshooting. When you validate a successful plan, you don’t just highlight what’s working—you build trust, peace of mind, and stronger, longer-term relationships.
Growers are used to phone calls and field walks in reaction to problems. Rarely do they expect a visit just to say, “Hey, your decision to apply fungicide early really paid off.” But those are the touchpoints that differentiate good advisors from great ones.
According to research by Bain & Company, increasing customer retention by just 5% can increase profits by 25% to 95%. Yet retention isn’t built on transactions alone—it’s built on trust, timing, and validation. Showing up when things are going well affirms the grower’s investment in your recommendation—and shows you’re invested in their success.
Validation offers something hard to quantify but critical to grower relationships: peace of mind.
When an advisor confirms that conditions look great, weeds are under control, and crop health is on track, the grower can breathe easier. That confidence becomes a foundation for future decisions, whether that’s trying a new product next season or scaling an approach that worked.
In fact, a Salesforce study found that 88% of customers say the experience a company provides is as important as its products or services . A visit that validates success is more than a feel-good moment—it’s a service experience that builds loyalty.
Validation becomes even more powerful when it’s backed by tangible, timely evidence. That’s where Taranis and our AI-powered Ag Assistant come in.
With our new Product Recommendations feature, advisors can easily tie performance in the field back to specific product decisions—fertility plans, fungicide applications, seed selection, and more. You don’t need to remember what you recommended six weeks ago. Ag Assistant does it for you.
And when you pair that with leaf-level insights—the most precise imagery in the industry—you can generate a digital report in minutes. Whether you’re stopping by the farm gate, sending a text, or preparing for a planning meeting, you’ll have visual proof to validate results and reinforce recommendations.
This kind of touchpoint:
Removes friction from the communication process
Expedites reporting, saving you time
Strengthens your credibility with digital evidence
Builds a foundation for planning next season
When you validate what’s working today, you open the door to what’s possible tomorrow. That positive interaction becomes the jumping-off point for next season’s conversation: “Let’s double down on what’s working. Here’s how we can scale your success.”
By using Ag Assistant and Taranis’ insights to show up with purpose—even when there’s no crisis to solve—you become more than a problem-solver. You become a partner in their success.
Growers may not always expect you to show up when the crop looks great. But when you do, it speaks volumes. It says, “I see what’s working, and I’m here to make sure we keep building on it.” That’s the kind of support that grows more than crops—it grows trust, loyalty, and long-term success.
Stay ahead of emerging crop threats with the new Threat Trends feature in the Taranis Web App. Track 7-day trends in disease and weed pressure across regions and make proactive decisions with confidence.
Scouting used to mean walking fields and hoping to catch problems in time.
Starting a new lease off on the right foot is beneficial for both the landowner and farmer and can be achieved by aligning goals and establishing a transparent relationship built on honesty and trust.
